One of the oldest brands; if not the oldest, recently launched a spinning reel called Shakespeare Ugly Stik Ugly Tuff™. Famous for their unbreakable rods (Ugly Stik) back in the 80s to 90s; Shakespeare is well known for their pocket friendly price points rods and reels. They focus more on rods, gear, accessories, and not so much on reels (they do occasionally launch reels).