Military colours such green, or rather military styled green; seem to resonate well with some folks. Perhaps it is the association of “toughness” to the military that gets them going. I have seen matte green cars on the road, matte green trucks (that look awesome), etc. There a lots of folks who walk about it green camo t-shirts and pants too. I am guilty to some extent but my shirts are more hunter and less military. But they all originated from the same pot of broth if you get my drift.
So what has that got to do with fishing? Well, fishing takes place in the wild or at least outdoors. Yes, there are commercial pay-ponds as most anglers have got jobs and these places are where they go to ease the itch. Anglers generally prefer to fish in the wild and given that opportunity, they will head out to the lakes, dams, rivers, and some do hike for hours (even days) in the jungle to get to their secret spot. Hence, the association with adventure, outdoors, jungle, and it leads down to “toughness” and that leads to hunting designs, military designs, etc.
Many fishing tackle companies and outdoor companies know this and they make products for those who do like such things. Abu Garcia recently launched the military coloured (matte green) reels and rods called Abu Garcia Zata. These military themed tackle may either get instant hoorays from some and from the others, a little bit more time to like the design; mainly colours. I am with the others on this one.