Berkley Bad Shad

There are quite a few lure designs and shads are one of the well known ones. Berkley has the Berkley Bad Shad of which is designed the bait design team at Berkley and a team of pro-anglers including hard bait legend and expert, David Fritts; 6 times tournament winner including 1 Bass Master Classic.

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Stare down the eyes of the Bad Shad. A face made to anger predator fish.

Irresistible Side Roll and Tail Wag

The Berkley Bad Shad is designed to swim in a sexy irresistible manner, rolling from side to side and wagging its tail. Working together with this sexy swim action are rattlers that rattle as the lure swims; attracting predators. All these mimics an injured fish and thus becomes the target of opportunistic predators.

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The Berkley Bad Shad and its sharp hooks.

Dive

The Berkley Bad Shad is designed to dive to a depth of about 6 and a half feet. When paused, it is designed to rise slowly thus keeping it within the fishing zone for a longer time. This again is one of the characteristics of an injured fish.

Click to watch video.

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